What is Search Engine Optimisation?

Search Engine Optimisation is important because search engines can deliver highly targeted traffic from the leading top search engines and directories, such as Google and Yahoo. When visitors arrive at your website via a search engine, they are looking for a product or service, and therefore more likely to become a client or paying customer. Search engine optimisation is a vital Internet marketing tool to direct targeted potential customers to your site.

Search Engine Optimisation is not just simply adding META tags, there are many aspects you have to include to get the top rankings or SERPs in Search Engines. All these help bring in the millions of potential customers searching the Internet every day. Aspects you need to include are:

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